I created Bravura with the brand vision “to get a taste of nervous excitement with every drink.” The idea was to tie its adventurous experimentation of flavor to the adventure of extreme sports.
The Calimocho is a wine & Coca-Cola combo that originated with college students in Spain. I wanted to elevate the drink for Bravura, mixing the wine with a “custom cola” and using design to tell that story.
I wanted the box to show the “thrill of adventure” while also showing how the world disappears when your head is full of adrenaline. To represent this, I wrapped the packaging in evolving panels so as you rotate the box it goes from quiet and calm to big and intense.
