Thought Partners is a small consulting company run by Brandi Fisher that focuses on working with non-profits and political organizations. She approached me with the goal to take her business to a higher level of sophistication and to create a framework that would assure clients they were making the right decision when choosing Thought Partners. Fisher had no previous brand for her consultancy, so we started from the ground up, refocusing her mission statement, defining her visual language, and finding Thought Partners’ identity.
Fisher and I worked together to determine her goals for Thought Partners: who she wanted to work with, her ideal company size, and what made her company special. Through the identity process we built a more focused pathway with milestones for Thought Partners to follow in the future and found visual elements that matched. Each visual decision was made with the goals of Thought Partners in mind. The final goal is that the design evokes the comfort and thoughtfulness of a guide leading you on the path towards success.
