Pastime is a concept for a quarterly publication that gives a cumulative insight into vintage watches and the people interacting with them.
After dozens of iterations I landed on a subtle, yet mature language for the four spreads I designed for the first issue of Pastime. The thin rule line became a thematic element to ground each page, emphasize the asymmetric grid, and tie together the publication. As a simple element, it refrains from being flashy or loud, a key trait I wanted to embody with the publication.
Watches are often gatekept behind high price tags and exclusive dealers. Pastime’s goal is to democratize information on watches for those who are passionate; offering exclusive interviews with watchmakers, collectors, and novices alike. Considered design choices keep the publication inviting, while maintaining a level of elegance for those who step closer. Many details begin to stand out once you are invested. A french fold creates a two-sided heavier paper that flows elegantly as you turn the page, a hand stitched spine emulates the stitching of leather watch bands, and a matte cover softly reflects light like an polished dial. This all creates a product that feels like it has the same level of consideration as a fine watch. The design speaks to this through it’s considered touchpoints, it never announces itself like a Rolex on someone’s wrist. In order to appreciate it, you have to be looking.
