As our final Web Graphics 1 project, we were assigned an event website, with the leading example being a music festival promotional page. I chose a car show because I wanted design a website for an event with a small core community, the goal was to target an event that typically doesn’t have a large visual presence. This would allow me to define a whole new visual style for the event and work with something that had unique problems to solve.
I found the Blue Mountain Classics Car Show through it’s Facebook page and online fliers. It is located close to home in Philadelphia and had definitely had the need for a website. The fliers and other existing designs leaned heavily on 50’s and 60’s motifs so I wanted to create a new modern take. I pulled my elements from racing, rather than the time period. I dove into Formula 1’s marketing, looking at things from drivers’ instagram pages to the advertising on the cars. F1 strongly determined my color palette, many of the tones were inspired by the race suits or driver graphics on social media.
The most dominate element, the large typography, was formed as a solution for limited resources of the show. Without a large budget, I expected that the car show wouldn’t have the funds to hire a photographer each year to create new imagery. So I made type the main visual. Updating content each year would be simplified to replacing a few headlines and uploading user submitted photos.
This project was my first time using Figma. The process of tackling web design visually and technically at the same time was a thrilling challenge that I fully embraced. After finishing the layout and design, I pulled ahead to prototype the entire experience– not a requirement for the class. You can check out the live Figma prototype here.
